How we accelerated and grew the pipeline of this corporate sales team accelerator program by delivering 154 qualified sales opportunities in 5 months.
These campaigns were designed to penetrate top-tier corporate companies.
We successfully managed to get sales opportunities with some of the world's best-known companies like: Volvo, TikTok, and Bmw, making this a very successful campaign.
We define a 'Sales Opportunity' as a meeting-ready lead interested in your product or services.
Offer
Really simple and straightforward, this client is offering software development services.
Before they partnered with us:
When we were approached by this client, they were at zero, but they were ready to put in the work and really scale this up.
They had no clients and had just finished building the first version of their accelerator.
We took them on a partner.
We knew their target market consisted of large, relatively harder-to-penetrate corporate companies.
So it was a challenge for our system also.
A more custom strategy was necessary to get to the desired outcome.
Instead of our famous high volume high deliverability outbound campaigns, we decided a small-scale, laser-targeted, and hyper-personalized approach would yield the best results.
Here’s how we did it:
Lead Sourcing
When we started working with this client first thing we needed to do was actually figure out who we wanted to work with.
And the best part about our system is that we can target almost anybody, who we want as a client.
Confirming what our clients’ Ideal Customer Profile (ICP) was, i.e. what the characteristics of the companies and people were that they really wanted to have as customers.
With this information, we started scraping the web with our internal tools, building lists of companies that would fit their ICP.
Next, we were able to extract and verify the contact information of all relevant decision-makers in key departments that we wanted to target.
Domain & Inbox Setup
Since we were targeting prospects in large companies, with stronger spam filters, we needed to have excellent email deliverability.
We achieved this by our load balancing method in combination with a low-volume approach.
Testing & Optimization Strategy
We put our "small-scale, laser-targeted, and hyper-personalized approach" to work and started sending several small batches of highly personalized email scripts to Owners, CEOs, and Founders of these companies.
The results were overwhelmingly positive, so not much optimization had to be done in this instance.
Due to the low sending volume, no spintax was used in the outbound campaigns.
Spam Monitoring
We closely monitored the deliverability of each inbox on all major ESPs (Email Service Providers).
Meaning that the moment one of our inboxes was not landing in Gmail, Hotmail, Outlook, or other email platforms anymore, we were notified and could take that inbox out of our campaigns, and replace it with backups.
Campaign Results
Before working with us, this Corporate Sales Team Accelerator had no clients, no revenue, and no predictable client acquisition mechanism.
After our partnership we've switched this 180 degrees, and:
-Delivered 154 qualified sales opportunities in 5 months
-Gave them a consistent client acquisition method
-Have proven the business model to work!
