This is how we got one of our Dubai-based cybersecurity companies over 199 qualified sales opportunities in 6 months of working with us.
We define a 'Sales Opportunity' as a meeting-ready lead interested in your product or services.
This client is building security, compliance, and data privacy programs for companies and next-gen organizations based on their exact goals and tech stack.
The core of their business is cybersecurity.
Before they partnered with us:
They were already quite known in the Dubai market as the go-to cybersecurity company, but they only had agents that would network and meet with potential clients on a day to day basis.
These methods proved to be non-scalable and too time-consuming.
We took them on a partner.
Since this client was already established and had great social proof in the market, we knew our system would work fantastic.
We just had established enough presence on other direct-response channels
Here’s how we did it:
Domain & Inbox Setup
Congruent with our plan to send less volume but better targeted, and more personalized emails, we built a smaller sending setup than usual.
Due to the chosen approach, we gathered more data points on each prospect to create more personalized campaigns.
Since we were targeting prospects in large companies, with stronger spam filters, we needed to have excellent email deliverability.
We achieved this by our load balancing method in combination with a low-volume approach.
Using a web of email inboxes that spread out the volume over each of them in a fashion we call ‘load balancing’.
Testing & Optimization Strategy
We put our "small-scale, laser-targeted, and hyper-personalized approach" to work and started sending several small batches of highly personalized email scripts to Owners, CEOs, and Founders of these companies.
The results were overwhelmingly positive, so not much optimization had to be done in this instance.
Due to the low sending volume, no spintax was used in the outbound campaigns.
We closely monitored the deliverability of each inbox on all major ESPs (Email Service Providers).
Meaning that the moment one of our inboxes was not landing in Gmail, Hotmail, Outlook, or other email platforms anymore, we were notified and could take that inbox out of our campaigns, and replace it with backups.
Before working with us, this Cybersecurity company had no real strategy to bring the team a consistent flow, predictable flow of new deals.
After our partnership, we've skyrocketed their business and:
-Received 199 meeting-ready leads in 6 months.
-They were able to close high-value clients because of our leads
-Finally had a reliable and scalable client acquisition method