This is how we got one of the leading UK eCommerce agencies over 192 qualified sales opportunities in 90 days of working with us.
We define a 'Sales Opportunity' as a meeting-ready lead interested in your product or services.
This client is doing full-service marketing for already established brands and has worked with some industry leaders like Lacoste, Unifyd, etc.
The core of the agency is, that it’s a full-service solution, so the client doesn’t have to outsource anything it’s a stop shop for all your marketing needs.
Core offer: ‘’We healthy 7-figure brands and turn them into industry leaders and 8-figure behemoths.’’
The offer we decided to go with is: ‘’We Profitably Scale You To 8 Figures In Less Than 8 Months’’
Before they partnered with us:
Up until the point that we partnered with them they relied mostly on referrals and word-of-mouth to get new clients. Additionally, they manually send out a few emails and cold DM’s a day to brands hoping to get noticed, but they were getting buried in the noise.
These methods proved to be non-scalable and too time-consuming.
We took them on a partner.
Since this client had a unique offer and a unique approach and already had a long-lasting partnership with well-known brands offer we knew it would do well with our system. Nowadays it is hard to get results in the eCommerce industry without having a strong offer and a proven track record like this.
Here’s how we did it:
Using our own custom scraping methods we scraped the web for domain names of brands matching the ideal client profile of our client.
‘’Brands over 7-figures in Americas’’
Next, we enriched these data points with other data sources to match each domain with the contact info of their CEOs, Owners, and CMOs / Marketing Managers.
Now, we had all the contact info including names and email addresses of the key decision-makers from our target market.
Domain & Inbox Setup
Since reply rates in the e-commerce industry tend to be lower than in other industries, we knew we had to send more emails than usual. Previously this meant you had to change to high-volume email campaigns that came with low deliverability, but this is not the case.
We’ve developed a system in which we’re able to send high-volume email campaigns with strong deliverability.
Using a web of email inboxes that spread out the volume over each of them in a fashion we call ‘load balancing’.
Testing & Optimization Strategy
We tested a/b tested several scripting styles and value propositions until we found a clear winner.
Campaigns were run in several GEOs including: the UK, Canada, some parts of the USA, and Scandinavia.
To further optimize the deliverability of the emails, we used a method called ‘Spintax’.
Which alters each email slightly, by replacing words with synonyms.
This results in each email being completely unique, resulting in better deliverability compared to sending out the same email thousands of times.
We closely monitored the deliverability of each inbox on all major ESPs (Email Service Providers).
Meaning that the moment one of our inboxes was not landing in Gmail, Hotmail, Outlook, or other email platforms anymore, we were notified and could take that inbox out of our campaigns, and replace it with backups.
Before working with us, this eCommerce agency had no real strategy to bring the team a consistent flow, predictable flow of new deals.
After our partnership, we've skyrocketed their business and:
-Received 192 meeting-ready leads in 90 days.
-Booked over +110 sales calls in 90 days.
-Was able to close high-value clients because of our leads
-Finally had a reliable and scaleable client acquisition method