This is how we got one of the leading middle-east software development company over 72 sales opportunities in 3 months.
We define a 'Sales Opportunity' as a meeting-ready lead interested in your product or services.
Offer
Really simple and straightforward, this client is offering software development services.
Before they partnered with us:
When we approached this client, they were already quite successful, but they weren’t happy with the clients they were working with, cause they were only small website projects.
The founder wanted to score higher-ticket corporate-level deals, which they mostly relied on word-of-month, which again wasn’t effective.
We took them on a partner.
Since this client was already established and had great social proof in the market, we knew our system would work fantastic.
We just had established enough presence on other direct-response channels
Here’s how we did it:
Lead Sourcing
When we started working with this client first thing we needed to do was actually figure out who we wanted to work with.
And the best part about our system is that we can target almost anybody, who we want as a client.
Confirming what our clients’ Ideal Customer Profile (ICP) was, i.e. what the characteristics of the companies and people were that they really wanted to have as customers.
With this information, we started scraping the web with our internal tools, building lists of companies that would fit their ICP.
Next, we were able to extract and verify the contact information of all relevant decision-makers in key departments that we wanted to target.
Domain & Inbox Setup
Since we were targeting prospects in large companies, with stronger spam filters, we needed to have excellent email deliverability.
We achieved this by our load balancing method in combination with a low-volume approach.
Testing & Optimization Strategy
We put our "small-scale, laser-targeted, and hyper-personalized approach" to work and started sending several small batches of highly personalized email scripts to Owners, CEOs, and Founders of these companies.
The results were overwhelmingly positive, so not much optimization had to be done in this instance.
Due to the low sending volume, no spintax was used in the outbound campaigns.
Spam Monitoring
We closely monitored the deliverability of each inbox on all major ESPs (Email Service Providers).
Meaning that the moment one of our inboxes was not landing in Gmail, Hotmail, Outlook, or other email platforms anymore, we were notified and could take that inbox out of our campaigns, and replace it with backups.
Campaign Results
Before working with us, this Software development company had no real strategy to bring the team a consistent flow, predictable flow of new deals.
After our partnership, we've skyrocketed their business and:
-Received 72 meeting-ready leads in 6 months.
-They were able to close high-value clients because of our leads
-Finally had a reliable and scaleable client acquisition method
